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23 May 2020


Interesting Perspective on Cold Calling

I came across this article on Linkedin I found it to be enlightening and highlighted tips and key areas so you can be successful when making these calls.

Mathew Cowan’s Linkedin Article on Cold Calling

Click here to view/write comments

May 2020
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At this stage of the call you need to encourage your customer to talk by asking questions. There are several reasons for this:
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• To identify needs, wants and objectives
• To identify any problems that we can provide a solution for
• To make your customer feel we are interested in them and their business
• To lead the conversation to a point where you can start selling
• To get “buy in” from your customer

Improving the performance of a sales team, or a specific seller on the team, is a top focus for any sales leader. Often, we hear sales managers say they just need more activity or need to add more into pending, but the answer is rarely that simple. Source: Identifying Three Sales Process Bottlenecks and the …

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